LOGO EXPLORATION

introduction video

Produced a 30-second brand introduction video that captures the essence of Ottomani Gifts through a highly edited, visually engaging format. Combined original photography, videography, and graphic design to create a cohesive and compelling narrative that communicates the brand’s identity, values, and product craftsmanship.

Ottomani Gifts flew me out to Egypt, Jordan, and Turkey to capture footage that was used in this short brief.

This video was played in front of 30,000+ attendees of a convention held in Chicago IL.

Product photography

social media

over 1 million + views

services provided to ottomani gifts

Creative direction

1

As Creative Director at Ottomani Gifts, I led the brand’s visual identity and storytelling across retail, digital, and experiential touch-points. I developed cohesive creative strategies that highlighted the craftsmanship and cultural significance behind each product, while driving customer engagement both in-store and online. From campaign direction and content production to showroom design and product storytelling, I focused on building a brand that feels authentic, elevated, and deeply connected to its roots.


social media

2

Managed and executed the brand’s social media strategy by publishing six pieces of content per week across a mix of reels, carousel posts, photography, and graphic design. Focused on maintaining consistency while diversifying content formats to maximize engagement, showcase products, and tell the story behind the brand.


branding

3

Defined and developed the full visual direction for Ottomani Gifts, including logo design, typography, color palette, and overall brand language. Established a clear aesthetic rooted in minimal, traditional design—balancing modern presentation with cultural elements. Applied this direction consistently across social media, packaging, marketing materials, and in-store design to create a cohesive and recognizable brand experience.


website

4

Designed and developed a fully branded e-commerce experience for Ottomani Gifts, aligning the website with the company’s visual direction and storytelling. Crafted a user journey that emphasizes clarity, product detail, and cultural narrative—resulting in a platform that is both visually cohesive and conversion-focused.

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