-
A brand rooted in heritage, craftsmanship, and storytelling. We source and curate handmade pieces from artisans across the Middle East, preserving traditional techniques while presenting them through a modern lens. Every item we carry is more than décor—it’s a connection to culture, a piece of home, and a story worth holding onto.
-
Honoring craftsmanship while presenting it through a refined, modern lens. We focus on sourcing handmade pieces that carry meaning, then elevate them through thoughtful design, storytelling, and experience. From product selection to how it’s displayed, packaged, and shared, every detail is curated to feel authentic, cohesive, and connected to culture.
-
We carry stories. Every piece is handmade, rooted in tradition, and sourced directly from artisans across the Middle East. We embrace the imperfections, the details, and the human touch behind each item, then present it through a modern, elevated experience. It’s that balance—heritage and refinement—that turns what we offer into something meaningful, not just decorative.
LOGO EXPLORATION
introduction video
Produced a 30-second brand introduction video that captures the essence of Ottomani Gifts through a highly edited, visually engaging format. Combined original photography, videography, and graphic design to create a cohesive and compelling narrative that communicates the brand’s identity, values, and product craftsmanship.
Ottomani Gifts flew me out to Egypt, Jordan, and Turkey to capture footage that was used in this short brief.
This video was played in front of 30,000+ attendees of a convention held in Chicago IL.
Product photography
social media
over 1 million + views
services provided to ottomani gifts
Creative direction
1
As Creative Director at Ottomani Gifts, I led the brand’s visual identity and storytelling across retail, digital, and experiential touch-points. I developed cohesive creative strategies that highlighted the craftsmanship and cultural significance behind each product, while driving customer engagement both in-store and online. From campaign direction and content production to showroom design and product storytelling, I focused on building a brand that feels authentic, elevated, and deeply connected to its roots.
social media
2
Managed and executed the brand’s social media strategy by publishing six pieces of content per week across a mix of reels, carousel posts, photography, and graphic design. Focused on maintaining consistency while diversifying content formats to maximize engagement, showcase products, and tell the story behind the brand.
branding
3
Defined and developed the full visual direction for Ottomani Gifts, including logo design, typography, color palette, and overall brand language. Established a clear aesthetic rooted in minimal, traditional design—balancing modern presentation with cultural elements. Applied this direction consistently across social media, packaging, marketing materials, and in-store design to create a cohesive and recognizable brand experience.
website
4
Designed and developed a fully branded e-commerce experience for Ottomani Gifts, aligning the website with the company’s visual direction and storytelling. Crafted a user journey that emphasizes clarity, product detail, and cultural narrative—resulting in a platform that is both visually cohesive and conversion-focused.